Project Research Paper Example | Topics and Well Written Essays - 5000 words

Project - Research Paper Example These feelings, thoughts and actions are influenced by all the elements existing in the environment (Solomon, Bamossy, Askegaard, and Hogg, 2010). Consumer behavior is changing with the passage of time as feelings, actions and thinking of individuals, and consumer groups are changing continuously (Hawkins, &Mothersbaugh, 2009). Since the advancement in information technologies, a consumer’s daily life and activities have changed a lot. Today, consumers from around the world are aware of information technologies and the majority of them adopt these information technologies (Blackwell, Miniard, and Engel, 2006). The behavior of consumers has changed due to the advancement in information technologies (Evans, Jamal, and Foxall, 2009). The process of adopting information technologies is fairly low but once it is adapted, there consumers become highly used to technology and its usage. Statistics reveal that since 2004, the use of the internet has been doubled each year. At the beginning of 2008, it was estimated that almost half of the world’s population have been engaged in using the internet (Weber, 2008). There are numerous theories that explain what affects the adoption of information technologies and behavior of consumers. For instance, the most vital elements are the following: The purchasing attitude of a consumer could be influenced by various factors fluctuating from social, economical and psychological to cultural. Though, it cannot be claimed clearly that whether information and communication technology do affect the behavior of a consumer and if it has an influence then to what extent. A study has been conducted to identify this phenomenon where one hundred respondents were chosen, and the study has revealed that out of these hundred respondents 30 were the producers and 30 were consumers. The results concluded that the buying behavior of the consumers